Stores and restaurants lose money when they can’t sell all their food. People like saving a buck or two when they grab a bite. Yet, these two seemingly complementary desires don’t always align.
According to estimates from the United Nations, about a third of all food products and meals made worldwide end up in the rubbish heap.
One app is looking to solve the problem by connecting hungry consumers with restaurants looking to offload extra product: Users of Karma can buy leftover food at half price.
The service recently expanded to London after finding success in Sweden, where the start-up is partnered with more than 1,000 restaurants and grocery stores. Several London eateries have already signed on.
Users pay for their food through the app using a card, making pick-up a breeze: All they have to do is show up to the restaurant, where the food is waiting with their name on it, grab the meal and head off.
London is the perfect market, says Karma co-founder Elsa Bernadotte. The British capital “has an established food culture, is highly digitalised and is growing ever more environmentally conscious.”
Similar apps by other developers also exist in the British market. – dpa