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Singapore’s Textile & Fashion Federation (Taff) recently launched a pop-up store in Malaysia. It offers a range of Singaporean brands and marks a start to a great collaboration between two neighbouring countries.

The retail space carries a mix of fashion-focused products comprising apparel, as well as accessories, for men, women and kids. They include Anastasia By Raine, Bundies, Fervor Montreal, Gena, Oeteo and Vincitore.

“Taff focuses its efforts on helping Singapore brands expand internationally in New York, Paris, and in more recent years in Shanghai and Jakarta,” said chief executive officer of Taff, Lynette Lee.

“From the start of the relationship, there has been great synergy and interest from the Singapore brands and in going in with these brands; we hope to extend this opportunity to more brands.”

Located within Metrojaya Mid Valley Megamall, Kuala Lumpur, the #SGFash pop-up store will run until April 30.

Anastasia By Raine

Anastasia By Raine offers bags and accessories that transcend time, trends and fad.


Fervor Montreal

Fervor Montreal’ss jewellery combine up-to-the-minute trends with timeless style.



Gena is a footwear brand that specialises in height adjustable heels.



Oeteo offers stylish, quick-wearing rompers with no fastening for babies and toddlers.



Vincitore offers classic men’s shoe designs, conceived in Singapore.



Bundies carries commfortable men’s underwear made of sustainably-sourced fabrics.

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