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The cakes kept coming out too small, too dry, too dense. Friends and relatives complained that Youlen Chan’s baking was not like his father’s.

As a newly minted graduate of the American Institute of Baking taking over his family’s business, Youlen had no choice but to try again.

By the time he took charge in 1979, Phoenix Bakery had become a Chinatown institution, and his father’s strawberry cake – two sponge rounds separated by a generous helping of strawberries, coated in lightly sweet cream frosting – was the bakery’s star product.

“The cake was good, but it wasn’t ‘Phoenix cake’,” Youlen said of his early efforts. “It wasn’t like his.”

It took Youlen, now 62, more than a year to finally figure out his dad’s recipe. His father, Lun Chan, left no blueprint beyond a list of ingredients. It was a struggle that would seem familiar to any of the descendants of Phoenix Bakery’s original founders: uphold the family legacy, but without specific instructions about how to.

“A lot of things in Chinese families are not necessarily said. Our parents never said, ‘Go to school and get good grades’,” said Kathy Ceppi, whose father, Fung Chow Chan, and mother, Waihing, started the bakery. They were soon joined by Lun. “But you did it, because it was understood.”


Phoenix Bakery is one of five remaining businesses that opened when Chinatown was established. Youlen took over from his father in the 1980s.

Phoenix Bakery, one of five remaining businesses that opened when Chinatown was established, turns 80 this year. Its survival has required the collective efforts of a far-flung multigenerational Chinese-American family that includes a paediatric therapist in Bel-Air, an engineer in Silver Lake, an accountant in Palos Verdes and a communications professional in Arcadia – not to mention their sons, daughters husbands and wives.

As Chinatown and other historically ethnic communities confront gentrification, rising rents and changing demographics, the question of who takes over the family business becomes an existential one. What happens to the neighbourhood when its sons and daughters leave?

Phoenix Bakery was established in 1938 at a time when racist laws and practices prevented Chinese immigrants from getting bank loans, owning homes in most neighbourhoods and reuniting with their families from abroad. Waihing suggested opening a bakery to remind people of the things they had to celebrate.

The family primarily sold Cantonese sweets, such as sesame and almond cookies, to chop suey restaurants and dime stores. A few years later, Lun invented the strawberry cake that would establish the bakery as a Chinatown institution by the 1960s.

Doing whatever was needed

Lun, Fung Chow and Waihing never asked their children to take over the bakery. But the lack of discussion did not make the next generation’s sense of obligation any less palpable, said Kenneth Chan, Fung Chow and Waihing’s second-oldest son. Their parents set an example of sacrifice and work ethic that each child was expected to live up to.

“My dad has always preached this to me: Remember where you came from,” said Kenneth, 66.

All of the children worked as soon as they were old enough to be useful. They dipped butterfly cookies in sweet glaze and washed cake pans.

“You never talked back or said it was boring. Anything that needed to be done, you just did it,” Kathy said.


Melissa Chan serves a customer at her family’s bakery.

Fung Chow was an innovative businessman who helped launch East West Bank and Cathay Bank to serve Asian immigrants who were discriminated against by other financial institutions. He became one of Chinatown’s most well-known figures, and his legacy loomed large over each of his children’s lives.

Although Lun, Fung Chow and Waihing never put any pressure on any of their children to keep the bakery going, the aunts and uncles lectured them on the importance of keeping the family business alive.

“They never pressured any of us to make the bakery our full-time life,” said Doulen, Lun’s oldest son. “But they never made a plan to sell the place. They never even talked about it. So we knew.”

Doulen studied at UCLA and became an engineer for Hughes Aircraft. Leland, Lun’s youngest son, became a medical technician. So the apron fell to Youlen, who didn’t have much of an interest in school.

Youlen dreamed up an ambitious commissary to rival Porto’s, the local Cuban bakery chain, with plans for a centralised baking facility and multiple satellite locations. He persuaded the family board to invest thousands of dollars in new equipment that would allow the bakery to produce far more cakes and pastries with much less work.


Youlen Chan decorating cakes at his bakery.

“I wanted this place to get really, really big,” Youlen said.

But his new machines and college-educated production methods failed to reproduce his father’s strawberry cake.

He consulted his professor at the American Institute of Baking and experimented with adding ice to the mixture to help control the temperature. He contacted the equipment manufacturer, which sent a technician out to puzzle over the machinery. But the cake still came out flat. Youlen started coming in on weekends and his days off to bake cakes, labouring to create sponge that was as airy as the original. He began to dread seeing his father.

“It was always, ‘How come you’re baking so much? Why are you charging so much for the butterflies?’”

Each morning he would arrive at the bakery around 9am, tuck his surfboard behind some crates in the warehouse, then bake and ice cakes until dusk. If there was still daylight, he’d drive down to Malibu and do the one thing that eased the stress of honouring his father’s legacy: surf until it got dark.

Finally, he figured out that pumping the batter through the machinery was forcing the air from the mixture. Youlen adjusted the configuration of the machines, and one day, out of the oven came a cake that resembled his father’s.

Youlen’s hard-won victory did not elicit a visible reaction from his father. A World War II veteran, Lun “didn’t say much unless you screwed up,” Youlen said.

Youlen understands that his labour eventually allowed his father to retire. But up until the day he passed away in 2016, his father never expressed any sentiment about his son following in his footsteps, Youlen said.

Silent pride

On a recent weekday, Kathy, her brother Kenneth and Youlen sat around a table in the bakery and reminisced about their experiences working there. Pay was 99 cents an hour, minimum wage at the time. Shifts were mandatory, and complaining was not allowed. Eventually, the subject of their parents came up.

“Your dad was proud of you, though he might not have told you,” Kathy told Youlen. “He told me.”

“Yeah, well,” Youlen said. “It was the kind of thing where you knew they were happy but they never came out and said it.” But as he fell silent, the corner of his mouth slowly sloped into a smile.

Fung Chow died in 2001, and Lun passed away in 2016. When Fung Chow’s oldest son Kellogg passed away last year, the family began to seriously consider the long-term prospects of the bakery. Foot traffic across Chinatown was declining, and the bakery on North Broadway needed renovation and innovation.

“Are we going to be the generation that’s known for letting our parents’ legacy die?” Kenneth remembers asking.

Over the years, the natural orbits of their lives had taken the family farther and farther from Chinatown and the bakery. Demanding careers left less time to help out Youlen at the bakery. When Chinatown’s premier banquet venue, Empress Pavilion, closed, the family’s annual Chinese New Year’s celebration moved to a dim sum restaurant in Monterey Park. Most of the second generation moved to the suburbs, seeking affordable homes and good schools for their children.

Their connections to Chinese culture had also faded with time. Eric Chan, Fung Chow’s grandson, elected to play sports over attending Chinese school on Saturdays. Kathy’s daughter Andrea Purcell is the family’s first mixed-race child. Spanish is spoken more commonly than Cantonese in the third generation. But the third generation grew up in the ever-lengthening shadow of the bakery’s legacy in Chinatown, celebrating their birthdays with its cakes and watching Chinese New Year’s parades from its windows.

Many of them have stepped up to help keep the bakery alive. Eric, a finance executive, serves on the bakery’s managing board and launched a review of its finances. Melissa, Lun’s granddaughter, runs the bakery’s Facebook and Instagram accounts. Tiffany, Fung Chow’s granddaughter, helped build the website and makes marketing suggestions. And Andrea Purcell, Fung Chow’s oldest granddaughter, now brings her son and daughter to help at the bakery. For Purcell, the best legacy of the bakery is the family that came together around it.

“Growing up, I had this massive Chinese family that was everywhere, and we saw them all the time,” she said. “It’s of greater value to me that we are a family, than having this business.” – Tribune News Service/Los Angeles Times/Frank Shyong

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