For all that I say ignore the age target of make up brands and wear whatever you like, there clearly is a gap in the market for make up that feels a little more ‘grown up’ but doesn’t cost the earth. The (not-so) hilarious thing is that brands assume that as you get older, you have more money and for many, many women, that’s simply not the case. I first encountered L.O.V. a few years back when I went over to Germany for a consultation day with Cosnova, the company that makes Essence, LOV and Catrice.
It’s definitely got a more sophisticated vibe to it – it is a little more pricy than Essence or Catrice – and something you might feel more comfortable buying over a Llama or Donut inspired highlighter! Good case in point is the tube of highlighting drops above – so pretty with a little dropper and mosaic packaging.
Easy to see from the swatches that the quality is all there. The first swatch is Liquid Lipstick in Excessive, then the Magnetic Eyeshadow, then the highlight drops and finishing with the Matte Bronzer in Sunshine. For pricing examples (because it’s not yet available in the UK but I WISH it was!), it’s approx EU8.99 for a lipstick and EU10.00 for bronzers/blush. They’re in Euros so you can knock a quid or so, depending upon the exchange rate off, and convert to pounds.
I’d love to know where you’d see LOV fitting in in the UK? My immediate thought was M&S Beauty.
*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.