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Starbucks brings delivery to more cities across China

Starbucks brings delivery to more cities across China

Starbucks in Beijing. — AFP pic
Starbucks in Beijing. — AFP pic

BEIJING, Oct 22 — Starbucks is expanding its delivery service in China, as the coffee-drinking culture gains traction.

After launching “Starbucks Delivers” in Shanghai and Beijing this summer, consumers in nine cities across the country will also be able to get their lattes and macchiatos delivered straight to their homes or offices as of October 22.

Consumers will be able to place their orders via Alibaba’s on-demand delivery platform Ele.me.

While China has always been a tea-drinking culture, coffee is becoming increasingly popular, with consumption growing at an average annual rate of 16 per cent, says Alibaba in a statement made from their corporate news website Alizila.

Both hot and cold drinks are packaged in spill-proof lids, tamper-proofing packaging seals, and delivered in containers designed to maintain optimal temperatures for food safety.

Starbucks delivery is also available in the US and Canada via third-party delivery services. — AFP-Relaxnews

‘Drink for the taste, not the alcohol’: Heineken Malaysia wants you to appreciate your beer more

‘Drink for the taste, not the alcohol’: Heineken Malaysia wants you to appreciate your beer more

Exactly one year ago, beer was in the headlines for all the wrong reasons. The Better Beer Fest, meant to be the biggest ever craft beer festival in Malaysia, was cancelled after certain parties objected to it, and the infamous Jamal Yunos was smashing beers in protest outside the Selangor state secretariat building, for goodness knows what reason.

Jiri Rakosnik, who had just joined Heineken Malaysia as its new marketing director at the time, must have been wondering what he had got himself into. But rather than worrying about the negative connotations of all these events, Rakosnik took a step back and analysed the situation more closely.

He realised that one of the reasons these things were happening is not just the negative perception towards alcoholic drinks as a whole, but also the lack of a better understanding of what beer really is.

“When I got here, I saw that guy (Jamal Yunos) smashing beers, and people complaining that beer is all about the alcohol. When I go out to the outlets, people are ordering beer by the buckets and towers. I found that people here are just looking for the alcohol kick rather than the actual appreciation of the beer,” he said.

“So, in December last year, when we were talking about what we wanted to do this year, I decided that we should kick-start our education programme, to create a better awareness and understanding of beer, that it is not just about alcohol and getting drunk, and ultimately, creating a healthier beer culture here.”

Hence, Heineken Malaysia’s Great Brew Fest campaign, launched earlier this month and running until Nov 10, aims to go about teaching consumers more about beer.

The Tiger Amber is a small baby step towards educating the masses about the more subtle nuances of beer.

The Tiger Amber is a small baby step towards educating the masses about the more subtle nuances of beer.

“We want to get people appreciating beer for the taste rather than just the alcohol. We need to lead the change through the mainstream. That’s why we’re having the Great Brew Fest, and also introducing the limited edition Amber Tiger,” said Rakosnik, who is from the Czech Republic, a country with a very mature beer culture.

While Heineken does own a vast number of brands across the globe, from major commercial beers to smaller craft beer brands, Rakosnik decided to first work with what the company already has in Malaysia. After all, its existing portfolio covers quite a number of beer styles, from lagers (Heineken, Tiger, Kirin), stouts (Guinness) and ale (Kilkenny), to cider (Apple Fox) and wheat beer (Paulaner).

“There are so many stories we can tell with these brands. We want to start with the basics – that’s why we created the Amber Lager. It’s a signature Tiger brew, with a bite to it and goes down easily and is refreshing. But at the same time, it’s quite flavourful, so people can tell the difference between this and a regular Tiger.”

Rakosnik is also understandably wary of introducing too many new brands while the market is still immature.

“We have quite a lot of brands in the market already. As one of the big breweries, we want to make people appreciate what is already here first. If we start bringing craft beers like Lagunitas in, it’s not as if suddenly people will know about the beer.

It doesn’t work that way,” he said. “A few people who appreciate those beers might cheer, but 95% of the people will still be ordering the buckets!

“If you want the alternatives, there are already craft beer bars here in Malaysia. The people who go there know what they are drinking and know what they like, and that’s fine. It’s good to have variety and alternatives. But most of the time, when you want something that is just clean and refreshing, people would go for the mainstream stuff. That’s where we’re coming from.”

Rakosnik says the campaign will create more growth in the beer category.

Heineken Malaysia’s Rakosnik says the campaign will create more growth in the beer category.

From a business point of view, Rakosnik says what a campaign like this does is create more growth in the beer category.

“What we’re creating is more space for growth in a way. The more people are interested about beer, the more they will want to try it. It could help smaller brands as well, and help the category grow, or even become more premium, because people would be willing to pay for something that’s more unique,” he said.

According to him, the key point now is to figure out how to make people understand beer and its culture.

“You can’t build a beer culture overnight, but you can make people understand what they are drinking,” he said.

“You don’t need to know what the IBU (International Bittering Units) in Tiger or Heineken is, you just need to know why they taste different,” he said.

“It’s baby steps, but you have to start somewhere!”

How far does he want to take this campaign though? “What I would love to see in the future is people walking to the bar to see what’s available, or start asking the bartender what sort of beer is available or if there is anything special, instead of which one is cheaper to drink!” Rakosnik concluded.


Michael Cheang dreams of a Malaysia where people drink beer for the flavour, and not just because it is cheap and has alcohol. Drop him a note at the Tipsy-Turvy Facebook page or follow him on Instagram.

Sulwhasoo supports the preservation of Penang’s heritage

Sulwhasoo supports the preservation of Penang’s heritage

In an effort to help preserve our cultural heritage, South Korean luxury beauty brand Sulwhasoo launches its Beauty From Your Culture limited edition skincare and makeup sets.

From now until October 31, 10 percent of the proceeds from the sales of this limited edition sets – available across all Sulwhasoo outlets nationwide – will be channelled to the Malaysian National Commission for Unesco to preserve Penang’s cultural heritage.

Georgetown Penang, an awarded Unesco World Heritage Site, shows multicultural heritage and tradition of Asia and European colonial influences.

Since 2006, Sulwhasoo has organised the Sulwa Cultural Exhibition with the aim of reviving the aesthetics and value of traditional craft arts in order to deliver messages about the value of traditional culture and master craftsmanship.

This led to the brand’s global CSR initiative “Beauty from Your Culture” which is aimed at promoting the brand’s vision of preserving traditional culture around the world, enhancing its global brand leadership.

This year, the annual exhibition, which is held in Seoul, will feature works of the golf leaf imprint by traditional craftsmen and contemporary artists from diverse genres to communicate the beauty of tradition in a modern way through space design.

In line with this year’s campaign, the Beauty from Your Culture limited edition sets enable customers to take part in Sulwhasoo’s cultural mecenat (sponsorship) activities. There are two limited edition sets which consist of the brand’s signature product, First Care Activating Serum EX and the Perfecting Cushion EX.

These sets feature a unique design that incorporates Sulwhasoo’s identity and brand mission. The artwork of the sets feature the “Phoenix”, representing the noble beauty of royal women and geometric shapes that constitutes traditional Korean patterns such as circles, triangles and hexagons.

The male phoenix is called Bong and has a saw-toothed tail while the female phoenix is called Hwang and has a vine-shaped tail. Also included is the chrysanthemum flower, representing fidelity and the philosophy of everlasting beauty and Su reflecting strong commitment to precious herbal ingredients based on traditional Korean medicine.

How to deal with your child’s tantrums

How to deal with your child’s tantrums

Most parents would have dealt with the horror of their child throwing tantrums, at home and in public. It is a common experience for parents and a typical behaviour in toddlers and pre-schoolers.

Tantrums are usually brief periods of angry outburst or unreasonable behaviours like crying, screaming, shouting, and physical displays of displeasure such as kicking and hitting.

Throwing a tantrum is a normal part of growing up, as children learn to become more independent and want to gain control over their lives.

Often they become frustrated when their needs are not met and they are not able to express their feelings.

Tantrums are often triggered when a child feels tired, hungry, ignored, anxious or worried.

To deal with tantrums, parents need to tune in to their child’s emotions and do the best to avoid situations that can trigger tantrums.

Wailing vs in-control

What can you do when your child throws a tantrum? Every parent has their own way of dealing with tantrums, depending on situations.

Here is a basic guide on how to deal with tantrums:

Stay calm: Your child’s screaming and yelling may make you feel angry, disappointed, and embarrassed if it occurs in front of other people. However, you have to stay calm and not get upset.

Remind yourself that this happens to other parents as well. Only then can you make a rational decision on how to manage the tantrum.

Pay no attention: Ignore the tantrum and continue with whatever you are doing. However, discreetly keep an eye on him to make sure that he stays safe.

It can be hard to ignore him, especially when other people are looking, but this is important that your child learns he is not going to get your attention by throwing a tantrum.

Be consistent: When making and applying rules to your child, try to be consistent at all times. He may be throwing a tantrum to get something that you have forbidden.

Do not give in. Being firm with your decision will teach him that boundaries and rules are important. Make sure that all carers involved understand this and stay consistent.

Focus on good behaviour: Once your child starts to calm down, you can give him your attention again. Praise him for the smallest positive behaviour and reinforce this with a big warm hug.

By doing this, you are rewarding him for good behaviour, and he will likely stay calm and continue to behave. Always reassure him that you love him and it is the behaviour that you do not condone.

Other strategies: Redirect him from the scene of the tantrum to avoid it recurring. This is useful if he is acting up because he wanted something nearby.

You can also try giving him a big hug to make him feel secure and show that you care.

Or you can try laughing or smiling it off (instead of being angry) as it shows that you are in control and will not give in to his request.

Tantrum triggers

It is easier to prevent a tantrum than having to deal with it. It certainly helps if you know your child’s tantrum triggers:

Start early: Training emotional regulation starts from infancy.

Do not anticipate your infant’s needs. Making him wait a minute or two when he starts to cry while you are preparing his milk will not do any harm. Talk to him to calm and reassure him.

Avoid boredom: Feeling bored can make your child misbehave. Keep him occupied if he is going to be waiting for some time, for example, during an appointment at the clinic.

Bring along his favourite toy or a colouring book to keep him engaged. He may prefer gadgets, but do not let him use them often.

Let him rest: Being tired can trigger tantrums. Let him have an afternoon nap or rest if he seems tired. Do not take him out for an errand if he tells you that he is tired.

You can reschedule the errand if no one is available to look after him. Take along a stroller if necessary.

Manage hunger: Know when he is likely to be cranky due to hunger. Manage hunger by giving your child healthy snacks like bite-sized fruits or vegetables in between meals and always ensure you have some with you when you go out.

Hide off-limit objects: Off-limit objects can be something like his favourite treats or dangerous objects such as knives.

He may want to have these things even if he is not allowed to, causing him to throw a tantrum. Keep these things out of his sight and reach.

Distractions can help: A distraction can be a way to avoid boredom and frustration. Start a new activity to distract him from the one that is forbidden.

When shopping for groceries, you can ask him to locate things that you need to prevent him from getting bored.

Dealing with tantrums is a normal part of raising children.

As children grow older, they will gain self-control and learn to cooperate and cope with frustration.

However, you should talk to caregivers or teachers if it happens at the nursery or school.

Tantrums may also be related to health problems, although it is not common. Refer to a paediatrician if you have concerns.

Dr Rajini Sarvananthan is a consultant developmental paediatrician. This article is courtesy of the Malaysian Paediatric Association’s Positive Parenting programme in collaboration with expert partners. For further information, visit www.mypositiveparenting.org. The information provided is for educational and communication purposes only and it should not be construed as personal medical advice. Information published in this article is not intended to replace, supplant or augment a consultation with a health professional regarding the reader’s own medical care. The Star disclaims all responsibility for any losses, damage to property or personal injury suffered directly or indirectly from reliance on such information.

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