Raya is upon us once again. If you have not gotten around to shopping for your festive outfits, don’t fret. You can always check out some of the department store offerings currently available.
Dressed in their best, family and friends from near and far will come together to celebrate the joyous occasion. Trendy wear can definitely help make the celebration more memorable and photo-worthy.
Parkson’s “Aidilfitri Mulia” Raya campaign is inspired by traditional aesthetics. It shines a spotlight on the beautiful architecture of Pahang, as well as the state’s songket fabric.
Spurred on by this year’s trends, the department store has nevertheless reimagined the elements. The visuals bring to life modernity, with hints of rustic charm and a balik kampung feel.
The season of warmth and get-togethers is also an inspiration behind the creative direction. Portraits show a family enjoying Raya, with makan makan sessions and visiting open houses as an activity to be enjoyed.
Modelling for Parkson’s campaign is actress Ramona Zamzam, dressed in vibrant colours. Cyclist-turned-model Malek McCrone looks dapper in various Baju Melayu designs for the season.
Looking cute are young models Ayna and Aiden. They sport trendy yet comfortable Raya outfits, complete with cool footwear that can take them from day to night with ease.
Ready-to-wear labels include Alain Delon, Variente, Kooshboo, Ethnic Sense and a whole lot more. Should you feel the need to jazz things up, look to designers Melinda Looi, Carven Ong and Bill Keith.
Of course, no outfit is complete without the right accessories.
Complement your unique, personal style with brands such as Dynasty, Miemoda, Oggi, Carlo Rino, Elle, Sembonia and Valentino Rudy.
Do also check out a new exclusive addition to Parkson – the unique Bokitta hijab for ladies, who wish to make a splash with statement head pieces this Aidilfitri.