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Popularity of gin expected to continue into 2021, says report

Popularity of gin expected to continue into 2021, says report

At the centre of the boom is Europe, with sales in Spain cruising past the five million nine-liter case point, driven by interest in flavored gins, says the report. — AFP pic
At the centre of the boom is Europe, with sales in Spain cruising past the five million nine-liter case point, driven by interest in flavored gins, says the report. — AFP pic

NEW YORK, July 21 — Europe is leading the global thirst for gin, according to a new industry report. 

New research from industry publication just-drinks and market research group IWSR predicts that the rate of global growth for gin sales is expected to expand into 2021.

In 2017, global sales of gin rose by seven per cent compared to the previous year, up to nearly 35 million nine-liter cases. 

Of the top 50 markets, 39 posted gains, 19 of these in the double digits. 

At the centre of the boom is Europe, with sales in Spain cruising past the five million nine-liter case point, driven by interest in flavoured gins, says the report.

Sales also rose in the UK, Germany, Italy and France.

The one major Western market to buck the trend is the US, where sales declined by 10 million cases. — AFP-Relaxnews

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