For CoverGirl’s latest ad for its TruBlend foundation the beauty brand has picked gorgeous black model Amy Deanna, as the first CoverGirl with vitiligo – a skin condition that causes a loss of melanin resulting in visible light and dark patches.
Interestingly, this foundation will be used in way that’s not about blending in.
In the ad, Deanna chooses two different shades of the TruBlend foundation to match her two main skin tones. She applies the lighter foundation shade under her eye areas where her real skin tone is fair, while a darker foundation is applied over her face and other areas.
With the brand’s tagline, “Why try to blend in when you can choose how to stand out?” Deanna unreservedly lets her dual tones stand out rather than covering and blending them into a uniform shade!
Who knew foundation could be used as an empowering beauty tool!
YouTuber Karen C responded to the commercial by saying, “Seriously got teary-eyed seeing this commercial. I never thought I would live to see the day where my condition would be portrayed so confidently. I’m proud to have vitiligo thanks to models like you!”
On her Instagram Deanna says, “Turns out we made History yesterday. I am the first person with #Vitiligo to model for #covergirl. To my Vitiligo family, this is for us. Inclusion is the best way to bring awareness and educate. Thank you #covergirl for this opportunity. #blessed #beyondwords.”
Bringing Deanna on board is in line with the beauty brand’s initiative to embrace diversity in their choice of models for their ad campaigns.