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Ashley Graham lands groundbreaking beauty contract with Revlon

Ashley Graham lands groundbreaking beauty contract with Revlon

Gorgeous American plus-size model Ashley Graham has landed a beauty contract.

As ambassador for American beauty brand Revlon, Graham is the only plus-size model to have ever been signed to a beauty contract.

Graham, 30, has had a successful career as a plus-size model appearing on countless reputable magazine covers and on talk-shows. She has also appeared on countless runway shows and has her own swimwear line.

She is known for her work as a body activist, speaking at schools on body image and body acceptance, and she has given a TED talk on body-positive attitude.

Graham posted the announcement on her Instagram account (@theashleygraham ) teasing fans with “Guess who just got a beauty contract?! This girl! So thrilled to join the @Revlon family as we continue to show #BeautyBeyondsize. Follow @Revlon to find out more about our #LiveBoldly campaign. #Revlon”

Ashley Graham

Revlon Live Boldly campaign (from left: model Achok Majak; new Revlon Brand Ambassadors Raquel Zimmermann, Graham, Imaan Hammam, Adwoa Aboah; and model Rina Fukushi). Photo: Revlon

“Historically, curvy girls are not given beauty contracts,” Graham told WWD. “It’s kind of groundbreaking, because in my generation of models, this hasn’t happened yet. This is one of those moments where I’m over the moon, I cried a little.”

Revlon also just launched their new Live Boldly campaign in New York City, introducing four new Global Ambassadors, who join iconic actress Gal Gadot. Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann were chosen to represent Revlon’s new campaign platform because they embody what it is to “Live Boldly”.

The beauty brand stated that “As a top model and advocate, Graham has used her celebrity and voice to challenge conventional perceptions and inspire women everywhere. Her optimism, compassion and strength have changed the industry’s perspective by creating a more inclusive definition of beauty.”

Ashley Graham

As ambassador for Revlon, Graham is the only plus-size model to have ever been signed to a beauty contract. Photo: Ashley Graham Instagram

“I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change,” says Graham. “To ‘Live Boldly’ is the mantra of my life. Every day in the mirror I say to myself, ‘I am bold, I am brilliant, I am beautiful,’ and together with Revlon, we can inspire all women to do the same.”

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