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Social media star Chrissy Teigen launches new cookware line

Social media star Chrissy Teigen launches new cookware line

After makeup, fashion and cookbooks, model and social media star Chrissy Teigen is adding cookware to her food and lifestyle portfolio, this time in a collaboration with US department store Target.

Named after her cookbook, The Cravings by Chrissy Teigen is a collection of kitchen tabletop and cookware items that include everything from cast iron Dutch ovens and cutlery to glass and dishware.

The Lip Sync Battle host calls the collection “a natural extension” of her passion for food and people.

It’s a savvy, entrepreneurial move for the A-list influencer, as the cookware launch will coincide with the launch of her sophomore cookbook Cravings: Hungry for More, which just hit store shelves (including Target).

The collection will feature 40 items ranging in price from US$4 to US$140 (RM16 to RM580) for a 12-piece cookware set.

The mother of two says it was a no-brainer to collaborate with Target, as her daughter Luna (with husband John Legend) is a “once-a-week Target shopper”. Target was also a natural progression for the model-turned-TV host’s career. Teigen recently revealed that her first-ever modelling job was in a swimsuit campaign for the department store’s weekly flyer (though she admits she never saw the final photos).
– Agencies

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