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Elfira Loy is Maybelline New York’s new digital collaborator

Elfira Loy is Maybelline New York’s new digital collaborator

Do you love trendy matte lipsticks but can never find that exact shade that speaks to you? Maybelline New York has solved that problem for you with their new The Creamy Mattes by Color Sensational.

This is a range of luscious matte lipsticks which pamper lips with a lightweight creamy formula. This gives it a bold, super-pigmented matte finish that stays in place comfortably throughout the day.

With an introduction of 19 new on-trend shades, you can now choose from a wide range of 60 gorgeous hues.

From easy-to-wear pinks, vivid reds, nude corals, vampy plums to bold fashionable shades like purple and brown, all carefully selected to suit the diverse skin tones of Malaysians.

With such a variety, you’ll find it easy to spot the perfect lipstick that suits your skin tone and your personality. Or why not mix and match for a fun and bold ombre effect!

Elfira Loy

The new Creamy Matte Nude lipsticks.

Maybelline New York Malaysia also announced multi-talented Elfira Loy as the brand’s digital collaborator. The 24-year-old social influencer, actress and TV host will collaborate with the brand in the co-creation of social and digital contents such as makeup tutorials and lifestyle content for online platforms to provide makeup inspiration to her fans and makeup lovers.

“Everybody knows I’m obsessed with makeup! My ultimate must-have is definitely a lipstick; it adds a pop of colour to transform my look. I tend to choose my lipstick shade according to my mood, so having a wide variety of shades is wonderful. I love that The Creamy Mattes Lipsticks has 60 amazing shades, the possibilities are endless!” says Elfira.

Marina Khong, of L’Oreal Malaysia, says, “We are thrilled to partner with Elfira Loy as our digital collaborator for Malaysia. Elfira is a multi-talented and accomplished TV personality and social influencer.

“We really love the way Elfira connects with makeup, there is such a natural effortless passion and affinity which really resonates with our fans. She is indeed a youth-icon. Her style, confidence and her determined Make-it-Happen spirit makes her our ideal digital content partner”.

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