Step into coffee heaven at the brand new Nespresso Boutique, located in The Gardens Mall, Mid Valley City.
On the outside, the crinkled smile of Academy Award-winning actor George Clooney greets you as you approach the Boutique, inviting you to step inside the store, the first of its kind in Malaysia.
A unique and brand-expansive concept first launched in Cannes, France, is now being rolled out around the world and will encourage guests to immerse themselves in the ultimate coffee experience as they delve deep into coffee exploration.
Throughout the Boutique, visitors will experience elements that reflect the brand’s commitment to sustainability and adherence to a circular economy – restorative by nature, it also works to minimise waste through careful design.
Nespresso Malaysia’s business development manager Geoffrey Dalziel explained how the Nespresso Boutique concept revolves around five key principles
“A simplified and holistic customer journey through carefully sequenced areas, a celebration of coffee moments with bespoke coffee rituals, new architectural codes for a warm and cosy yet premium atmosphere, a sustainability statement to nourish the Nespresso ambition to become the highest quality and the most sustainable coffee brand in the world and finally, a seamless physical-to-digital ecosystem to connect mobile sales with retail destination,” he said.
“By combining all of these elements, the retail experience becomes fully immersive with consumers all over the world able to discover the Nespresso coffee world in a new enhanced way,” he added. “This concept has also been the opportunity to transform our employees into highly empowered brand ambassadors thanks to the combination of people skills, expertise, new roles and processes and cutting edge operational technology.”
Nespresso’s goal is to achieve a network of 100% environmentally friendly Nespresso Boutiques by 2020, which will be made possible thanks to a certified protocol which measures carbon footprint reduction for each new Boutique opening. The brand’s commitment to this concept is shown through elements such as table-tops made from used coffee grounds from the Nespresso factory in Switzerland – using wood that has been 100% sourced from reforestation programmes.
Throughout the store, guests will be able to discover tasteful details that celebrate coffee and its origins – everything from the muted colour palette of rich coffee browns and crema-inspired golds to the floor tiles and lamps (a tribute to those used on the coffee farms) have been carefully designed to link to coffee.
In addition, the Boutique features lush greenery spaces embedded with coffee plants, bushes and shade trees to mimic the coffee plantations that are part of the Nespresso AAA Sustainable Quality Programme.
Guests are encouraged to explore new coffee tasting rituals through a “sensorial welcome” by the brand’s Coffee Specialists, who will introduce them to the vast range of coffees. Guests can get a hands-on experience with the coffee grounds inside a capsule, discovering the aromas and finishing up with a tasting experience.
There’s also the Bar, where guests can check out the easy-to-use machines and accompanying accessories. They will be assisted in exploring the coffee ranges – including tasting two coffees side-by-side to better understand their taste preferences and the full range of 24 coffee variants.
The new Nespresso Boutique concept was designed by award-winning architecture and interior design practice, Universal Design Studio, founded by Edward Barber and Jay Osgerby. For an experience you will truly enjoy, head to the Nespresso Boutique at 1st Floor, Lot F-241C, The Gardens Mall. Call 03- 92124468 or visit www.nespresso.com/my/nespresso-boutique.