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McDonald’s flips iconic arches for International Women’s Day

McDonald’s flips iconic arches for International Women’s Day

McDonald’s paid tribute to the women of the world by flipping the Golden Arches in the form of a “W”.

At a restaurant in Lynwood, California, crews worked throughout the night to dismantle the iconic signage and flip it for International Women’s Day on March 8.

“You may have noticed something a little different about our hallmark Golden Arches today,” wrote Wendy Lewis, global chief diversity officer and vice president of global community engagement in a post published on Medium.

“In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day on March 8 in honour of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

The strategy was also employed across McDonald’s digital channels throughout the day.

According to Lewis, the McDonald’s workforce is made up of more women than men: 62% of employees are female, and six out of 10 restaurant managers are women.

That includes women like Patricia Williams, who 30 years ago became a single mum of two girls, running two McDonald’s restaurants in California. Today, she runs 18 outlets along with her daughters.

[youtube https://www.youtube.com/watch?v=3p8NU3PfByU?feature=oembed&w=770&h=433]

“The opportunity for a mother to show her two kids what it’s like to be her own boss, that was invaluable,” Williams says in a promotional video.

“I was set on changing everyone’s mind. Not just for my family but for the community around us that we worked so hard to build up.” – AFP Relaxnews

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